Vince McMahon WWE HQ

WWE Says “We’re Ready” The Minute Arenas Open Back Up

There’s been a ton of debate about what happens if and when arenas open back up and entertainment and sports brands like WWE get the green light to perform in front of fans. In WWE specifically, there has been speculation the company might change its model and not tour for live events as much, if at all.

Someone close to know WWE’s future plans is John Brody. He’s the WWE Executive Vice President and global head of sales and partnerships for WWE and he’s given a straight answer that should squash any doubt WWE plans to tour again. “Yeah look, first of all, if people will open arenas safely, we’re ready.” he said.

He added that Vince McMahon has been prepared to go back to live events for some time. He explained:

Our Chairman and CEO Vince McMahon has said we’re ready to go and entertain and put smiles on people’s faces so we look forward to the next step in the transition.”

“When we’re in the time of reduced travel, we’re just trying to produce content. Deliver content. Give fans the ability to ingest content. We’ve just had to pivot and evolve based on the realities of this global pandemic.” 

So there you have it. WWE isn’t sticking to just shows in the WWE Performance Center when things are up and running again. Already a company that refused to shut down or pause in the face of a pandemic, should anyone really be surprised?

(quotes courtesy of

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