WrestleMania 36 Sets More Records
According to WWE.com, WrestleMania 36 continues to set records.
WWE had already reported that WrestleMania 36 had become the most social event in WWE history, but now they’re adding that WWE set WrestleMania Week viewership records. Touting more than 967 million video views across the company’s digital and social platforms including WWE Network, WWE.com, YouTube, Twitter, Facebook, Instagram, TikTok and Snapchat, WWE says it’s an increase of 20 percent year-over-year.
Additionally, a record 46 million hours of content was consumed during WrestleMania Week, an increase of 28 percent year-over-year.
They wrote on the site:
As previously announced, WrestleMania was the most social event in WWE history with more than 13.8 million total social media interactions on Facebook, Instagram and Twitter, a 57 percent increase over last year’s WrestleMania, according to Nielsen Social.
This is a great news for WWE who will likely continue to face questions and some scrutiny over still producing shows and content while most of the world goes on pause due to the COVID-19 pandemic. Speculation was that Vince McMahon felt it imperative WWE keep moving in an attempt to show investors and shareholders that they are one of the few companies that can make money in an economy that seems to be crumbling.
WrestleMania did lose millions of dollars but WWE was able to recoup a lot of their costs by selling rights to air the pay-per-view and hours of WrestleMania content to networks like Fox Sports and ESPN.