According to Sports Illustrated, two big names have been given two extremely big jobs in WWE.
On Thursday, it was reported that Eric Bischoff and Paul Heyman were named Executive Directors at WWE. According to the report, Bischoff will run Monday Night Raw and Heyman will take over the running of SmackDown Live. Both will report directly to WWE Chairman and CEO Vince McMahon.
The report also notes that WWE confirmed the news with Sports Illustrated, and an official announcement expected later today.
In their executive roles, Heyman and Bischoff will oversee the creative development of WWE’s flagship programming and ensure integration across all platforms and lines of business. The creation of these roles further establishes WWE’s ability to continuously reinvent its global brand while providing two distinct creative processes for its flagship shows.
Not Part of A Storyline
The two positions are full-time executive roles that will focus on the behind-the-scenes roles of an executive. Apparently, there are no plans at the current time for this to be introduced as part of a TV storyline. In short, this is not a test.
WWE has struggled with ratings for a few months and WWE must figure a shakeup is required to get the product back on track. Two of the biggest names to take dents out of WWE ratings back in the day were Bischoff and Heyman, so it makes some sense Vince would look to these two again to help him with his current product.
What has to be extremely exciting for WWE fans is that Heyman overseeing the creative development of Raw is going to make for a dramatic shift.
TV Deals Playing a Role
That WWE is going to be moving to FOX and NBC Universal in October probably played a role in all of this and reports are already that Bischoff will work directly with executives from FOX, which will air SmackDown Live beginning in the Fall.
Expect different looks and feels to both shows.