Citing a time when the McMahons stood in the ring and promised they would start listening to the fans, Owens called them out. And he did so in a way that has fans going ape sh-t crazy!
“I’ve sat back, been a good guy, a good company guy and tried not to piss anyone off for too long and I’m done with that. …. the only thing that’s happened since then is Shane McMahon has gotten more power, more authority and more TV time than anyone trust me when I say, nobody watching ever wanted that!”
Those were just some of the words uttered by Kevin Owens to kick off SmackDown Live on Tuesday. It was one of the most memorable show openings for the blue brand in some time and the promo has gone viral, getting praise from almost every smart mark on the Internet.
What the Hell Just Happened?
The real opening of the show started in the parking lot as Owens and Dolph Ziggler — his scheduled opponent for the night — got into it. Shane McMahon came out and removed Owens from the building for what he called, “initiating a fight.” Owens didn’t agree, snuck into the arena anyways, grabbed the ringside mic and started teeing off on McMahon.
If this was planned, it was done to perfection. Name dropping Superstars like Ali, Apollo Crews, Buddy Murphy, Kairi Sane, and Asuka, immediately made Owens a folk hero to the Internet wrestling community who have been clamoring for months that these stars get more time. Of course, those people will carry that torch for Owens.
Owens said what everyone was thinking.
Was It an Owens Ad Lib?
The question on everyone’s mind right now is just how much of this was a scripted rant or how much freedom Owens had to say what he said? It’s hard to believe the “cutting of the mic” wasn’t planned to make this look like a newer and more modernized version of the CM Punk pipe bomb that made Punk a star, but how much of this was Owens? How much was the writing team?
If this was Owens, in a matter of minutes, he got himself over as a mega babyface. He took a topic he knew everyone was bothered by, turned it in his favor and got everyone on board as he sets his sights on Shane, a man most fans don’t believe deserves the time he gets on tv.
Is Shane the New Vince?
The only thing better than getting yourself over, is getting over yourself and your adversary. Owens may have made Shane-O-Mac one of the most hated heels in WWE with just a few words. That’s the brilliance of it all.
For fans who already didn’t like Shane, now they see him as the man holding down some of the most talented performers in the company. There’s nothing worse than that in today’s wrestling landscape.
Like Steve Austin had when he battled Mr. McMahon, perhaps Owens job was to set up an epic feud between himself and Shane.
These two have battled in the past, but this is different. This is WWE perhaps finding its new mega babyface like they did when Punk went off and, this time, they’ll run with Owens as the lead hero on SmackDown Live.
They wanted edgy and more aggressive. This was that, and a whole lot more.