It was already revealed that AEW landed a big new tv deal in the UK this week. A recent report by Tony Maglio of The Wrap notes AEW President Tony Khan and some of the AEW wrestlers are expected to represent the AEW on Wednesday at Madison Square Garden in New York City for the WarnerMedia Upfronts. At that gathering, AEW will reportedly announce their new tv deal.
The deal is with Turner Broadcasting and while details of the deal likely won’t be released because AEW is a privately held company without shareholders, it is said to be a very lucrative deal and one that Cody Rhodes believes can massively shift the landscape of professional wrestling.
Twitter insider @fightoracle earlier reported that AEW would appear at the WarnerMedia Upfronts and added that if the tv deal was in place, AEW would premiere in October (around the same time WWE moves to FOX). A two-hour broadcast from 8 pm – 10 pm would most likely air on TNT.
Maglio previously stated that AEW could be paying for their time on Turner but Dave Meltzer of the Wrestling Observer called that story “false.” and said that Turner negotiated a deal with AEW and wanted to be in business with them. On Apr. 11, Maglio updated his report to say that AEW and Turner were in “advanced talks” but that the deal was “complex.”
What Does This Mean for WWE?
This is big if all goes as planned for AEW. For WWE, while the show won’t directly compete with their offerings, they have to know that wrestling fans will only consume so much programming in one week and if two hours are now dedicated to AEW, WWE will lose its audience somewhere.
And, while Cody Rhodes had previously said that a tv deal wasn’t a huge priority for AEW (mainly because of the options available online) having a big tv deal is a massive plus for the upstart wrestling promotion.