AEW has made another significant hire as they’ve brought Rafael Morffi into the fold. The name may not be familiar for most wrestling fans, but for those behind the scenes, Morffi is very well-respected.
Morffi previously worked as Senior Director of Live Event Marketing with WWE. This signing is a nice behind-the-scenes move for AEW who have consciously been bringing on intelligent people within the wrestling industry who have experience in various avenues.
“Today I commence my first day as a full-time @AEWrestling employee. Honored to be part of this historic journey. An amazing team has been assembled, excited to collaborate with everyone at AEW. Quick reminder-Tix for #AEWAllOut @Sears_Centre on-sale this Fri. 6/14 Noon ET/11am CT.”
In addition to working with WWE, Morffi has also worked with Impact Wrestling, MLW and House of Hardcore. Prior to his time in wrestling, though, Morffi worked with the New York Mets, giving him a wider range of knowledge than just the world of sports entertainment.
Morffi’s Twitter page is already full of AEW content as he now appears to be moving full-steam ahead under this new brand. He also listed his job at “@AEWrestling Live Events” which means he’s remaining in the same field with AEW as he was in with WWE and the other companies mentioned above.
For many, this move won’t seem very significant as it’s hard to capture how important jobs like Live Event Marketing are within the world of sports, entertainment and sports entertainment. As mentioned by PWInsider, though, this isn’t just a small hire for the company. Instead, it’s a significant one that can only help AEW in the short-term and the long-term as they look to grow into a legitimate global phenomenon.
Morffi was also in attendance at Double or Nothing according to PWInsider, which means he’s already seen what the company is looking to accomplish. It isn’t known if he worked the event, though.